There are so many things vying for our attention these days. There is the cry of the baby, the phone call during dinner, the invitation to a gathering, the advertisement around every corner, trying to sow the seed of want. Advertising is a huge business that works to turn your wants into needs and attempts to make you a promise that it can’t fulfill. If you buy this, you will feel/look/become that. If you dedicate your attention to this “thing”, you will get what you “need”. Jesus was offered this same promise in the desert:
Then the Devil took him up and revealed to him all the kingdoms of the world in a moment of time. The Devil told him, “I will give you the glory of these kingdoms and authority over them—because they are mine to give to anyone I please. I will give it all to you if you will bow down and worship me.”
Jesus replied, “The Scriptures say, ‘You must worship the Lord your God; serve only him.’” Luke 4:5-8, NLT
Satan wanted that dedication of attention. He wanted that worship. He wanted that which is to be for God, and God alone.
This implies that worship can be directed to something other than God. As we are called to obedience, there is a choice that has to be made. And it is ongoing.
Are we worshipping? Of course we are! That’s what we were made for. So, the real question is “What are we worshiping?”